Online Shoppers are Turning to Tablet
This infographic by Vertic has revealed some interesting stats that confirm tablets are changing commerce. The increasing number of tablet users is defining a new category of shoppers that are willing to spend more time and money shopping online.
Here are some of the key findings:
-> 1/3 of the U.S. population will have a tablet by 2015
-> 60% of tablet owners already made a purchase using their tablet
-> Conversion rate for tablet users is 4-5% à 33-66% increase from PC
Since tapping on your tablet in the comfort of your own home beats standing in line, it is no surprise people that tablet users are more willing to spend more time and money shopping online.