There are many strategies to boosting revenue, but one area most hotels are neglecting. It’s called ancillary revenue; looking beyond your rooms, to other products or services that can generate revenue. Airlines and cruise lines have built a very healthy profit margin from ancillary services. It's time for hotels to do the same.
Just because your restaurant is physically located in your hotel doesn’t mean it shouldn't have its own website. In order to maximize revenue, a dedicated restaurant website could be warranted. Learn from other hotels already jumping on this trend.
Every hotel is unique and so are its revenue generation opportunities. Get inspired by these hotels generating ancillary revenue on-property and via their hotel website.
Adding a shopping cart to your hotel website for additional products and services is a great way to generate ancillary revenue. Get inspiration from these hotels thinking outside the box and using their website as an e-commerce tool.