There are countless stats that prove online video is a powerful conversion tool. But how do you go about measuring it?
Hampton Inn Dulles/Cascades is part of B.F. Saul’s portfolio of hotels which includes full service, select service and extended stay hotels in airport, urban and suburban markets from first class brands: Hilton, Intercontinental Hotels Group and Marriott International.. Their e-commerce marketing team has mastered online [...]
Consumers are jaded by sales-pitches. That’s why authenticity is especially important. Bringing an element of reality into your video helps connect with people on a more personal level and builds trust. One way to do this is by having real hotel staff in your videos. It also makes your video more than just a panning of rooms [...]