2012 has been an exciting year for hotel marketers, with positive signs of growth and innovation along with the continued challenge of optimizing digital marketing plans produce maximum results.
When merchandising a hotel online, a generic “one-size-fits-all” story about your hotel may seem like the logical way to go. It would allow you to provide information to all types of travelers, and in theory, will bring in the most bookings. Unfortunately, this strategy will leave you lost in the shuffle of the hundreds of [...]
Ensure your hotel leaves a lasting impression on Baby Boomers and Mature travelers by watching this VTV Episode