best practices
The World’s Best Captions and Short Descriptions in Hospitality Marketing
Find out the best practices for writing captions and short descriptions for your online images in the hospitality industry.
Highlights from the Best Ever HSMAI Digital Marketing Conference
Highlights from HSMAI's annual Digital Marketing Strategy Conference in New York. From macro Trends, to SEO and social media, see what's shaping hotel marketing in 2017.
Building a Winning Social Media Strategy – Insights From Our Webinar
We had so many questions roll in from our audience during January's webinar, "How to Build a Winning Social Media Strategy," we couldn't answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
Webinar Recap: How to Build a Winning Social Media Strategy
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
How TripAdvisor’s Algorithm Works & How to Rank Higher
TripAdvisor reviews are an important part of the travel shopping journey. So what can you do to ensure your property listing gets seen by more people? In this article we outline how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.
Intrusive Pop-Ups To Be Punished by Google
In an attempt to improve the browsing experience on mobile devices, Google will begin penalizing mobile websites with intrusive pop ups on January 10, 2017.
Top 10 Articles from 2016
With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
Webinar Recap: The Science Behind a High-Performing Hotel Website
A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In our recent webinar, we dissected the critical elements of successful hotel website – one that turns lookers into bookers. We've recapped the highlights here.
Look Beyond Your Rooms to Drive Ancillary Revenue in 2017
There are many strategies to boosting revenue, but one area most hotels are neglecting. It’s called ancillary revenue; looking beyond your rooms, to other products or services that can generate revenue. Airlines and cruise lines have built a very healthy profit margin from ancillary services. It's time for hotels to do the same.
Google is Switching to a Mobile-First Index
Google will be switching to a mobile-first index. Yup, you read that right. They are essentially dividing the mobile and desktop indexes. This doesn’t mean desktop will disappear (yet) but it will only be updated second to mobile, the new primary index. Find out what this means for your website.