Based on the research, hotels of all sizes and star ratings are spending a LOT of time on sales and marketing activities – but they aren’t seeing the results they need from their property website. It’s clear that hotels need to find unique ways to differentiate themselves from the competition, so they can drive more direct [...]
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
Part 2 of our two-part series on how to drive quality traffic to your hotel website. Learn how to make your website discoverable and keep visitors engaged.
We all know a hotel's social media presence is important, but how do you make it great? We outline the best practices for Facebook, Twitter, Pinterest, Instagram and YouTube, to make your social media efforts pay off!
We take a walk through the day-to-day life of a hotel GM and how modern technology can make their lives a little less hectic.
We break down the true cost of building a hotel website on WordPress, so you can make an informed decision for your property. The findings may surprise you.
Naveen Nawaz, UX Manager for Product Management at Leonardo, talks about the importance of User Experience (UX) and Usability to a hotel website, and how Leonardo approaches it with Vizlly.
We recap the best, most actionable advice from our 2015 webinar series for hotel marketers. Learn how to grow your bottom line with these great tips from our pros!
Storytelling can help you get more business through your website, and it's not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.
54 Actionable Hotel Marketing Tips from 13 Influential Guest Speakers (Best of our 2015 Webinars – Part 1)
Last year we helped educate almost 10,000 hoteliers around the globe in our 2015 webinar series. Here’s a recap of the most insightful learnings and actionable hotel marketing tips from our expert speakers and hoteliers.