With business travel steadily increasing, corporate booking channels are the solution of choice for planning, researching and booking business travel. To target business travelers on these websites your hotel needs to engage them with a customized story that appeals to their needs.
This article by Econsultancy covers a recent study that confirms yet again that mobile is changing consumer behavior. Conducted by Screen Pages, a company that builds e-commerce websites, they studied mobile usage on their client’s e-commerce websites and share some interesting findings on mobile usage.
With consumers becoming increasingly internet savvy, opportunities for hoteliers to market their hotels online are increasing significantly.