A Road Warrior is someone who travels upwards of seven times per year as part of their job. This type of traveler has much more specified needs than the regular leisure traveler. To them, time is money. They want what they want and they want it now.
What makes your property unique? What kind of traveler is most likely to book with your hotel? These are questions every hotelier must answer. Learn how to engage with different demographics and make your hotel standout.
This 5-minute video gives insight on defining the Bleisure traveler, who they are and what they’re looking for in a hotel.
Bleisure travel isn’t entirely new. It’s a behavior that’s been around for some time. The difference now is that technology (largely, the internet + mobile) has made mixing business and pleasure easier