Not all third party channels are created equal. While the major OTAs like Expedia or Booking.com can fill rooms in a pinch, there are more valuable networks you may be ignoring.
If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We've rounded up 14 of the best quotes from the event. See what struck a chord with hotel marketers everywhere.
In 2016, OTAs accounted for 41% of gross hotel bookings in the United States, 69% in Europe and 64% in Asia Pacific (Skift, 2016). These are big numbers and add up to big commissions in order to fill rooms. See the insights from leading hotel marketing experts on how to win back more direct bookings from the OTAs.