Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
The travel shopping journey has become an extensive process across the internet during which most travelers visit 20+ sites before making a hotel booking decision. To stand out, hotel marketers need to understand the journey travelers go through and appeal to them along the way.
The 2012 Traveler reveals Google’s latest findings and observations of the travel shopping journey. It includes new and interesting insights about how leisure and business travelers are researching and booking trips and how travel search is changing as mobile adoption rates continue to grow.
Understanding the travel shopping journey can help hoteliers’ better market themselves to consumers along the way. We asked expert Laurence Bernstein, Managing Partner of Protean Strategies, ‘what are the key stages in the customer odyssey?'
It has been proven once again; the travel industry can learn a lot from retailers. In this case, beauty retailer Sephora ranks number one in a study of mobile websites.
Mobile travel bookings have accelerated significantly in the past two years. Now, with increasing consumer demands and evolving mobile technology, mobile strategies for hotels and hotel brands are transforming beyond booking enablement to delivering information that lets consumers research, experience and share.
The internet has changed the way people around the globe research and book their holidays. There are more channels, more offers and more opportunities than ever before. Amidst all of this, how do you know where and how to connect with shoppers and get them to book your hotel?
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