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Webinar Recap: The Science Behind a High-Performing Hotel Website
A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In our recent webinar, we dissected the critical elements of successful hotel website – one that turns lookers into bookers. We've recapped the highlights here.
Drive Direct: Best Practices for a High-Performing Hotel Website
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
8 Ways to Drive Traffic to Your Hotel Website (Part 1)
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
3 Content Marketing Trends for Hoteliers
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here's 3 content marketing pillars to help frame your strategy.
Your Biggest Web Marketing Challenges and How to Solve Them: Part 1 of 3
Let’s face it, unless you’re a tech wizard then not everything surrounding technology will be second-nature, especially web marketing. We’ve listed some of the biggest web marketing challenges - and how to solve them.
What Role Does Video Play In Hotel Marketing And How Can Hoteliers Amplify Their Storytelling?
We spoke to hotel strategist Greg Oates to find out why video is so important to hoteliers and how it can propel engagement.
How Will The Blurring Lines Between Leisure and Business Travelers Affect Hotel Marketing in 2015?
We spoke to Lyn Kienholz, Director of Sales at Country Inn & Suites - Chanhassen to find out how hotels can define demographics and reach their target market.
How Can Hotels Stand Out from the Competition on Multiple Travel Channels in 2015?
We spoke to Paolo Torchio, VP, Product Management and Consulting at Sabre Hospitality Solutions to find out what you can do to stand out in 2015.
Getting Started with Hospitality Content Marketing: Part 1 of 4
Content marketing is not a “create it and leave it” project, but rather a living component of your overall marketing strategy that should stay current and relevant.
2 Ways to Use Online Reviews to Tell Your Hotel’s Story
You can use your guests' online reviews to your advantage - as part of your hotel's story.