A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In our recent webinar, we dissected the critical elements of successful hotel website – one that turns lookers into bookers. We've recapped the highlights here.
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here's 3 content marketing pillars to help frame your strategy.
Let’s face it, unless you’re a tech wizard then not everything surrounding technology will be second-nature, especially web marketing. We’ve listed some of the biggest web marketing challenges - and how to solve them.
We spoke to hotel strategist Greg Oates to find out why video is so important to hoteliers and how it can propel engagement.
We spoke to Lyn Kienholz, Director of Sales at Country Inn & Suites - Chanhassen to find out how hotels can define demographics and reach their target market.
We spoke to Paolo Torchio, VP, Product Management and Consulting at Sabre Hospitality Solutions to find out what you can do to stand out in 2015.
Content marketing is not a “create it and leave it” project, but rather a living component of your overall marketing strategy that should stay current and relevant.
You can use your guests' online reviews to your advantage - as part of your hotel's story.