Today’s business traveler is browsing for potential hotels both through company booking tools and organic search. With annual global business travel spend expected to reach $1.6 trillion by 2020, there’s a large opportunity for your hotel to capture part of this weekday-focused market. Today’s business traveler is browsing for [...]
Video isn't just for at home enjoyment anymore; hotels can use video to entice busy travel shoppers by delivering information in an entertaining and efficient way.
We’ve established that there is no “one-size-fits-all” market approach, however, what Amadeus found about the European market are simple tips that hoteliers all over the world can benefit from.
Conde Nast Traveler recently came out with results from a poll asking travelers, what are the best hotels for business travel? The results featured hotels in 15 of the most popular business travel cities around the world. Included on the list is the Four Seasons Seattle, the InterContinental San Francisco, The Ritz-Carlton [...]
Interview with Blue Magnet Interactive on marketing strategies for attracting business travelers For our first interview post of the year, we asked Katharyn Molinaro, Online Marketing Manager at Blue Magnet Interactive for strategies that hotels can use to attract more business travelers. Here’s what she shared with us.
This may not come as a surprise, but the new generation of business travelers are more technologically savvy, easier to reach and more social than other generations of travelers.
There is good news for hotel marketers. Business travel is expected to increase this year and PhoCusWright predicts that 56% of corporate travel dollars will be spent online.
2012 was a year of rapid evolution in online hotel marketing and has opened up a world of opportunity for 2013. Ensure you’re ready for the New Year with the latest trends, predictions and recommended best practices!
With corporate travelers always busy and on-the-go ‘is social media worthwhile for business focused and airport hotels?’
Last Wednesday I hosted a webinar titled Business Travel 2.0: How to Better Market Your Hotel to Business Travelers. The webinar proved to be a great success with over 1500 registrants. We received a lot of great questions and feedback from our attendees.