Travel shoppers trust the opinions of other travelers over any other form of digital advertising. So if you’re not already using social proof on your website, it’s time to start! In this article, we show you how.
Travelers go down a long and unpredictable path when it comes to planning and booking a trip, using a mix of branded sites, OTAs and meta search to help inform their decision. So how do you ensure they book on YOUR hotel website at the end of their journey? Watch our on-demand webinar for some excellent tips.
Cornell University’s School of Hotel Administration released a report earlier this month on How Travelers Use Online and Social Media Channels to Make Hotel-choice Decisions. Their conclusions are based on past research, interviews with industry and academic experts and results of a survey of 2,800 business and leisure hotel [...]