Danielle Valenchis
How to Determine Social Media Return on Investment
Social media has become a critical part of the hotel marketing mix. Not only does it foster two way conversations between hotels and their guests, it is also another platform for hotels to share their visual stories and attract more guests.
How can hotels generate ROI from social media efforts?
One way to see ROI from your social media efforts is using your hotel’s financially generated reports.
How can hotels find content for social media?
You can find content for social media all around you, if you have a creative eye for it. Even the little things like an upcoming holiday decoration, take a picture of it, edit it up and say “Halloween in the hotel is coming,” or something fun. You can even welcome a large group to your hotel by posting on their Facebook wall or [...]
How are travel distribution strategies changing?
So with the increasing importance of the online travel agencies and the dominance they have in the distribution channels online right now, we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website.
Where Should Hotels Begin Crafting Their Social Media Strategies?
Social media success starts with a well-crafted strategy. Watch our new VTV Hotel E-Marketing Minute episode to hear how Danielle Valenchis from North Point Hospitality approaches social media planning.
Webinar: Learn How to Tell Your Hotel’s Story on Social Media
We’re excited to announce our first webinar of 2013, “Get Social: How to use Social Media to Tell Your Hotel’s Story.”