Digital Marketing Strategy
Analysis of how hotels flourished after previous recessions consistently shows that marketing is an essential tactic to avoid slashing rates and boost occupancy quickly. Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing. The specific segments, traveler [...]
It’s been 2.5 years since we first launched Vizlly, our “multi-channel digital marketing system.” Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert. Well folks – we were wrong. Or, I should say, we were partially right.
John McAuliffe, President of Leonardo, discusses the elements of a successful hotel website, and why hoteliers need to look beyond a pretty template to see results.
Catch up with what you missed at our last webinar and learn how to identify your property's unique value proposition to shift market share and increase revenue.
Avoid the pitfalls of multitasking and learn from Dimitri Gaucher as he explains the best methods to manage the digital marketing strategy for multiple properties.
Learn how this Superstar Storyteller created and utilized an effective digital hotel marketing strategy to better reach travel shoppers.
Our web marketing webinar revealed why successful hotel websites can compel travelers to book directly - find out how here.