Digital Marketing Strategy
Local marketing for hotels’ COVID-19 recovery
Analysis of how hotels flourished after previous recessions consistently shows that marketing is an essential tactic to avoid slashing rates and boost occupancy quickly. Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing. The specific segments, traveler [...]
The Evolution of Vizlly: A Message from Our CEO
It’s been 2.5 years since we first launched Vizlly, our “multi-channel digital marketing system.” Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert. Well folks – we were wrong. Or, I should say, we were partially right.
There’s more to digital marketing success than a pretty website
John McAuliffe, President of Leonardo, discusses the elements of a successful hotel website, and why hoteliers need to look beyond a pretty template to see results.
Webinar Wrap-Up: 4 Steps to Win Business from Your Competitors
Catch up with what you missed at our last webinar and learn how to identify your property's unique value proposition to shift market share and increase revenue.
[Video] How Do You Manage the Digital Marketing Strategy for Multiple Properties?
Avoid the pitfalls of multitasking and learn from Dimitri Gaucher as he explains the best methods to manage the digital marketing strategy for multiple properties.
Superstar Storyteller: Holiday Inn Chicago Mart Plaza River North
Learn how this Superstar Storyteller created and utilized an effective digital hotel marketing strategy to better reach travel shoppers.
Webinar Wrap-Up: What Every Smart Hotelier Must Know About Web Marketing
Our web marketing webinar revealed why successful hotel websites can compel travelers to book directly - find out how here.