Direct Booking
Vizlly + SEO: An Update From Our CEO
In April, we announced the launch of our new Vizlly solution, which now includes SEO Marketing Services. It’s been nearly two months since then. Our CEO, Paolo Boni, shares an update on how it’s being received by the industry, and some important lessons we’ve learned along the way.
Winning the Hotel Booking: A Recap From Our Digital Marketing Summit for Hoteliers
Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
The Evolving Travel Shopping Journey and Its Impact on Direct Bookings
A study from Expedia MediaSolutions breaks down the travel shopping journey into 3 phases: Inspiration, Mid-Funnel and Booking. How can you influence travel shoppers during each of these phases and ultimately win their business?
Webinar Recap: 5 Best Practice Tips to Drive Direct Bookings
Based on the research, hotels of all sizes and star ratings are spending a LOT of time on sales and marketing activities – but they aren’t seeing the results they need from their property website. It’s clear that hotels need to find unique ways to differentiate themselves from the competition, so they can drive more direct [...]
Why Direct Bookings are Such a Hot Topic & How Hotels Are Increasing Them: A Q&A with Triptease
Charlie Osmond from Triptease discusses how OTAs are responding to the push by hotels to drive more direct bookings, and why the upcoming Direct Booking Summit is so timely.
Drive Direct: Best Practices for a High-Performing Hotel Website
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
What OTA Commissions Are Costing You
OTA commissions are a thorn in every hoteliers side, but exactly how much are they costing you? See the numbers and our tips for how to drive more direct bookings.
5 Reasons for Booking Abandonment & How to Optimize Your Checkout
81% of online travel bookings are abandoned, worth nearly $1.78 trillion dollars. That's a big number and, for hotel marketers, that’s a problem! We outline 5 reasons why online bookings are abandoned, and how to solve them to drive more direct bookings on your hotel website.
The Hotel Marketer’s Playbook For a High-Converting Website: A Summary of our NEW eBook
Our new eBook, The Hotel Marketer’s Playbook for Creating, Managing and Measuring a High-Converting Website, covers all the essentials a hotel marketer needs to build a great hotel website that drives conversions. Check out this quick summary of what's included.
How Can Hospitality Professionals Improve the Booking Process?
You spend a lot of time and money to make sure your website is telling the right story to travel shoppers, but does it continue once the travel shopper gets to your booking page?