Watch this special edition of our Hotel E-Marketing Minute to hear from some of the best and brightest hoteliers, consultants and researchers throughout the industry.
In this special edition Hotel E-Marketing Minute IHG’s director of mobile solutions shares what hotels need to focus their mobile strategies on
I think there are a few lessons from online retailers that would apply to hoteliers as well, and not that most retailers are getting this right yet either but there are some who are.
Great service is always as it has been, but what it has done is raised the stakes. So the costs of providing a negative experience are much higher, but so is the value of providing a positive experience.
Watch Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects at WORLDHOTELS explain why visual storytelling on social media is so vital for hotel marketers. Watch now on VTV Channel!
Social media really allows hotels to develop and convey their unique voice and personality. They also allow hotels to develop personal relationships with guests which is going to put them over the top compared to competitors.
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
“I believe that a mobile website solution is essential for hotels, especially considering the increasing popularity and importance of mobile and local search. Now, whether it is a separate mobile site that redirects from a main site or if it’s a site with responsive design, that’s a whole other question.
There is a big opportunity for hotels on the social web today because consumers are using and taking part in public conversations to solicit information and advice from their social networks.
Understanding the travel shopping journey can help hoteliers’ better market themselves to consumers along the way. We asked expert Laurence Bernstein, Managing Partner of Protean Strategies, ‘what are the key stages in the customer odyssey?'