Market research proves that online travel shoppers value rich visual content that informs and supports their buying decisions. They gravitate to hotels that most effectively present themselves online.
In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience.
Looking for an insight into shaping your hotel content strategy? Join travel industry experts and peers in an interactive virtual roundtable discussion on the role of visual and written content during the hotel selection process.