Hoteliers could learn a thing or two from airlines when it comes to selling inventory. When travelers book a flight, they have more choice than ever. Airlines have moved to attribute-based selling, which allows travelers to customize the flying experience. Before arriving at an airport, you can upgrade your seat to a premium [...]
Every hotel is unique and so are its revenue generation opportunities. Get inspired by these hotels generating ancillary revenue on-property and via their hotel website.
Adding a shopping cart to your hotel website for additional products and services is a great way to generate ancillary revenue. Get inspiration from these hotels thinking outside the box and using their website as an e-commerce tool.
It's one thing to have a hotel website, it's another to have one that converts! SEO expert Marco Braggio shares his top 3 tips for conversion optimization!
81% of online travel bookings are abandoned, worth nearly $1.78 trillion dollars. That's a big number and, for hotel marketers, that’s a problem! We outline 5 reasons why online bookings are abandoned, and how to solve them to drive more direct bookings on your hotel website.