Econsultancy
How Coca-Cola Delivers the “Big Idea” through Storytelling
Even as technology changes, marketers are still making effective use of fundamental marketing principles like storytelling.
Tablets Trump Smartphones for Shopping and Buying
This article by Econsultancy covers a recent study that confirms yet again that mobile is changing consumer behavior. Conducted by Screen Pages, a company that builds e-commerce websites, they studied mobile usage on their client’s e-commerce websites and share some interesting findings on mobile usage.
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