Watch Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects at WORLDHOTELS explain why visual storytelling on social media is so vital for hotel marketers. Watch now on VTV Channel!
Five to six years ago, hoteliers saw e-commerce as business on the side. Now, it touches every aspect of marketing, sales and the hotel business as a whole.
In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works.