eye for travel
Don’t overlook video content when designing your digital marketing strategy, especially when travel shoppers rely so heavily on its influence
Eye for Travel had their annual North American conference last week, where I hosted a workshop on “the allure of online visual merchandising”.
At the 2011 Eye for Travel Social Media Conference in San Francisco last week, social media and mobile were top of mind. But the real overarching theme was content. Almost every company that was on a panel or presented, spoke about and stressed the importance of good content, especially visual content and video in particular.