We had so many questions roll in from our audience during January's webinar, "How to Build a Winning Social Media Strategy," we couldn't answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
In an attempt to improve the browsing experience on mobile devices, Google will begin penalizing mobile websites with intrusive pop ups on January 10, 2017.
Google has made a lot of changes over the last year that have impacted hotel marketing. We take a closer look at some of them and how hotel marketers can navigate these changes to their advantage.
Google will be switching to a mobile-first index. Yup, you read that right. They are essentially dividing the mobile and desktop indexes. This doesn’t mean desktop will disappear (yet) but it will only be updated second to mobile, the new primary index. Find out what this means for your website.
Now over halfway through 2016, we look at which articles are trending on the Leonardo blog so far this year. See which topics are resonating the most with hotel marketers.
Not convinced that content marketing will drive more bookings? This infographic may change your mind. See the stats on how effective content marketing really is!
Hotels with mobile-friendly websites will move up higher in Google’s search results than hotels that don’t. Here's what you need to know about Google's latest algorithm change and some resources to help.
Use our mobile scorecard to find out if your property is making the most of mobile.
Google's latest update has hoteliers questioning if vanity websites can hurt search engine rankings - SEO expert Marco Braggio explains why hotel vanity websites are not "doorway pages" - and why they benefit hotels.
Google has issued an ultimatum – get mobile optimized or you’ll get lost deep within the sea of search engine rankings.