Consumers are attracted to visuals. In fact, a study done by eyeviewdigital.com shows that using video on website landing pages can increase conversion rates by 80%. But it’s not just about posting videos on your landing pages. There are many other opportunities to share your hotel’s story with the world. Hotels can take [...]
Consumers are so connected with their mobile devices (both smartphones and tablets) that they don’t need to be in front of a desktop computer to “go online” - they simply “are online.”
There is good news for hotel marketers. Business travel is expected to increase this year and PhoCusWright predicts that 56% of corporate travel dollars will be spent online.
Travel shopping on mobile devices is a quickly rising trend and only expected to continue. With 70% of shoppers claiming that optimized mobile websites are important to them, now is the time to get optimized!