In a fast paced, technology driven society there has been a large emphasis placed on creating mobile websites to enhance the ease of use for consumers.
In a world where everything is rapidly being commoditized, it’s refreshing to know that an authentic story, wrapped with rich meaning and visuals can actually help you justify a higher price.
Travel shoppers who view photos, virtual tours, and video of your hotel are 115% more likely to book than travel shoppers who view photos alone.1 Use a combination of media types to represent your hotel online.
Visual merchandising is transforming online commerce. The world of travel shopping is changing in ways that reflect overall trends in Internet commerce. According to market research, online hotel shoppers value rich visual content that informs and supports their buying decisions. As their expectations grow, they are [...]
In this episode, Henry Harteveldt, Vice President and Principal Analyst, Forrester Research discusses the role online travel agencies and similar sites in the travel planning and hotel marketing process. Watch it now to learn why OTAs are: More than just booking engines Great sources of discovery, advice and learning for travel [...]