Hotel Digital Marketing
How a Website Helped this Bed & Breakfast Stand Out from the Competition
A unique path led Paige Stephens and her husband into the world of hospitality. Their hotel adventure started with the purchase of a beautiful bayside property. After they began to fix the place up, they decided to turn it into a traditional bed and breakfast in 2009. Soon after, couples also began approaching them to host [...]
Looks Matter for Corporate Bookings: What Hotels May be Missing on GDSs
When you break it down, hotel distribution is a complicated labyrinth of massive databases, each with its own purpose. Amadeus, Sabre, and Travelport (which includes Galileo, Worldspan, and Apollo), connect a database of hotel inventory to travel agents around the world. Travel agents and tour operators continue to make up a [...]
Cut a Larger Slice of the Booking Pie: How PPC for Hotels Competes with OTAs, a Conversation with Md Nizam Uddin
PPC for hotels can be a powerful tool to generate revenue and brand visibility. In search engine marketing, PPC, or pay-per-click advertising, is a method and strategy where you pay to reach the top of search results. The basic system is simple: you “bid” on a keyword (e.g., hotel near LAX airport) to show your hotel ads in [...]
Why Direct Bookings are Such a Hot Topic & How Hotels Are Increasing Them: A Q&A with Triptease
Charlie Osmond from Triptease discusses how OTAs are responding to the push by hotels to drive more direct bookings, and why the upcoming Direct Booking Summit is so timely.
Top 10 Leonardo Blog Articles of 2016 (so far)
Now over halfway through 2016, we look at which articles are trending on the Leonardo blog so far this year. See which topics are resonating the most with hotel marketers.
Introducing The Check-In: A New Video Series for Hotel Marketers by Leonardo
Introducing The Check-In, a new video series from Leonardo for hotel marketers. Learn from our experts on what trends are shaping today’s travel industry, and how hoteliers just like you are thriving in this competitive landscape. Check out our first 6 episodes!
How to Optimize Images for SEO
Great images not only help drive more bookings, but when optimized correctly, can also drive more organic traffic to your website. Learn how to optimize your images for SEO!
Superstar Storyteller: Malolo Bed and Breakfast
When your B&B is rated number #22 out of 50,000 in the USA, and #1 in your area, you must be doing something right. Malolo Bed & Breakfast's website has become a direct booking machine – one that’s reduced their reliance on OTAs by 25%. Let’s take a closer look at what makes their website so successful.
10 Things You Can Do Right Now To Start Crushing Your Competition In Google Search Results
We tell you 10 things you can start implementing immediately to improve your property website's SEO.
Q+A with Emily Drennen, Marketing Specialist, Lancaster DoubleTree Resort by Hilton
Emily Drennen explains how she stays on top of all of today's digital marketing efforts on behalf of the Lancaster DoubleTree Resort by Hilton.