Marketers have seen the power of useful content to engage and develop relationships with future customers.
Watch this episode to learn how to prepare for and capitalize on the surprises that lie ahead in the travel, tourism and hospitality industry.
The Las Terrazas Hotel & Residences in Belize is a VBrochure Ultra Premium customer. That means, they have a customized Multimedia Viewer full of great visual and written content that reflects the unique experience and style that the property offers distributed across the VNetwork™.
Visual Merchandising is a key factor in online commerce. Some of the most significant early advancements in online merchandising have occurred in retail. That’s not surprising. The retail industry pioneered merchandising long before the arrival of the Internet.
Five to six years ago, hoteliers saw e-commerce as business on the side. Now, it touches every aspect of marketing, sales and the hotel business as a whole.
In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience.
President and General Manager of Sabre Hospitality Solutions, talks about the untapped online opportunities and more that can help you extract the most value out of your presence online.
Opaque bidding mechanisms are particularly attractive to value-seeking, non-brand loyal consumers who want 4 and 4 ½ star accommodations but don’t want to pay retail rates.