hotel eBusiness
The Concierge Approach to Content Marketing
Marketers have seen the power of useful content to engage and develop relationships with future customers.
Navigating the New: Significant Surprise
Watch this episode to learn how to prepare for and capitalize on the surprises that lie ahead in the travel, tourism and hospitality industry.
VBrochure Ultra Premium – A Critical Component of a Hotel’s eBusiness Strategy
The Las Terrazas Hotel & Residences in Belize is a VBrochure Ultra Premium customer. That means, they have a customized Multimedia Viewer full of great visual and written content that reflects the unique experience and style that the property offers distributed across the VNetwork™.
Lessons from Online Retailers
Visual Merchandising is a key factor in online commerce. Some of the most significant early advancements in online merchandising have occurred in retail. That’s not surprising. The retail industry pioneered merchandising long before the arrival of the Internet.
New Video on Overcoming Hotel eBusiness Challenges
Five to six years ago, hoteliers saw e-commerce as business on the side. Now, it touches every aspect of marketing, sales and the hotel business as a whole.
7 Steps to Successful Travel eBusiness – A Holistic Approach
In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience.
Untapped Online Opportunities
President and General Manager of Sabre Hospitality Solutions, talks about the untapped online opportunities and more that can help you extract the most value out of your presence online.
The Role of Opaque Sites in the Travel Planning Process
Opaque bidding mechanisms are particularly attractive to value-seeking, non-brand loyal consumers who want 4 and 4 ½ star accommodations but don’t want to pay retail rates.