Hotel eMarketing Minute
This is the July edition of Leonardo's blog recap. Where we focused on web marketing.
Have you heard about this fast, quick, unique way of creating content for your property? Learn all about UGC here.
The experience you give your guests will impact their reviews – and positive reviews means a higher chance of the travel shopper choosing your property.
Between the growing popularity of social media and mobile devices, many believe the hotel shopping journey has changed, but has it? We asked Laurence Bernstein, Managing Partner at Protean Strategies, for his opinion.
Online marketing can help you attract travelers from all around the world, but don’t forget to also take opportunities to market your hotel within your neighborhood. We asked Rupesh Patel, Vice President of ZENique Hotels what opportunities exist to market a hotel locally.
John McAuliffe, VFM Leonardo's Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story
Really having a grasp of what is going on around you as you can see it through the various tool that are available. By that I mean, what is your competition up to? What are you key sources of business up to?
think about a hotel, there are so many stories to tell, so many good stories. There is a good story about the service, there is a good story about the restaurant, and there is a good story about the staff and the rooms.
Essentially you don't get the opportunity to tell the whole story with social media, particularly with Twitter, you've got 140 characters, and you can't tell the story of your hotel brand.
Listen to them in person, listen to them through the mail, through email, listen through social media, both direct messages and also what people are having conversations about on broader topics such as, your city or your segment in the industry.