Hoteliers could learn a thing or two from airlines when it comes to selling inventory. When travelers book a flight, they have more choice than ever. Airlines have moved to attribute-based selling, which allows travelers to customize the flying experience. Before arriving at an airport, you can upgrade your seat to a premium [...]
Great photography defines a brand. Beautiful photos show off the careful decisions your hotels made to look their best. Don’t put all that at risk by sharing hotel photos by email, Dropbox, or, even worse, USB key. There are asset management solutions specifically designed for the needs of the hospitality industry. When a [...]
Find out the best practices for writing captions and short descriptions for your online images in the hospitality industry.
Our Support Team is here to ensure that any issues are resolved in a timely manner with minimal impact on your day to day operations. Today we shine a light on our Support Team so you can get to know them, what they do, and how they stack up to other Support Teams in the industry.
Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more [...]
It’s been 2.5 years since we first launched Vizlly, our “multi-channel digital marketing system.” Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert. Well folks – we were wrong. Or, I should say, we were partially right.
Highlights from HSMAI's annual Digital Marketing Strategy Conference in New York. From macro Trends, to SEO and social media, see what's shaping hotel marketing in 2017.
Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
We had so many questions roll in from our audience during January's webinar, "How to Build a Winning Social Media Strategy," we couldn't answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.