Pinterest and Instagram, to name a couple, ushered in visual marketing as the breakout trend in 2012. When we look back, not that long ago…..blogs were one of our earliest forms of social networking where people were writing 1000 words, according to Dr. William Ward, Social Media professor at Syracuse University.
In this interview with Reel Marketer, our President, John McAuliffe answers: What are a few particularly effective media marketing strategies that hospitality properties/brands are investing in now? What actions must hospitality brands implement today to stay ahead of each other in today’s competitive marketing [...]
Meet Kimberly Basham. With 15 years in the hospitality industry Kimberly knows a thing or two about the importance of standing out against the competition. She’s effectively leveraging rich media and VBrochure to help her hotel boost visibility among travel shoppers, and that makes her our MERCHANDISING HERO!
Meet today’s Winner of the 2011 Hotel Visual Merchandising Awards: Holiday Inn Express & Suites Modesto
Category: Mobile Mastery Winner: Holiday Inn Express & Suites Modesto
In this episode, Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. discusses what this means for hoteliers and how to move forward with online strategies.
In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online
“You can differentiate on anything… but you must differentiate on something!” states Bonnie J. Knutson, Professor at Michigan State University’s School of Hospitality Business with work featured in industry publications as well as The Wall Street Journal, USA Today, CNN and NPR. Online, most hotels appear undifferentiated to travel [...]
An interesting point is made in the TravelCom 2009 Keynote – “There’s No Room for Maybe”: “cross-selling isn’t merchandising” and for too long, the travel industry has been thinking of distribution as putting inventory into channels and NOT about merchandising. Stating that the travel industry could benefit from observing what [...]