TripAdvisor reviews are an important part of the travel shopping journey. So what can you do to ensure your property listing gets seen by more people? In this article we outline how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.
Today’s traveler is overwhelmed with options when searching for a hotel online, making it easy for the “right” hotel to go unnoticed. Ellis Connolly from TrustYou explains the role guest reviews, specifically meta-reviews, play in traveler booking decisions.
Introducing The Check-In, a new video series from Leonardo for hotel marketers. Learn from our experts on what trends are shaping today’s travel industry, and how hoteliers just like you are thriving in this competitive landscape. Check out our first 6 episodes!
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
Part 2 of our two-part series on how to drive quality traffic to your hotel website. Learn how to make your website discoverable and keep visitors engaged.
Our new eBook, The Hotel Marketer’s Playbook for Creating, Managing and Measuring a High-Converting Website, covers all the essentials a hotel marketer needs to build a great hotel website that drives conversions. Check out this quick summary of what's included.
Did you know that 80% of travelers say TripAdvisor reviews make them feel more confident in their travel decision? We spoke with TripAdvisor to find out how you can make the most of online reviews.
Reviews are often an overlooked tool that can be leveraged for your hotel's benefit. Here's how you can master this.
Ellis Connolly of TrustYou discusses the value of hotel reviews and how hotels can use them to enhance their story to travel shoppers.
You can use your guests' online reviews to your advantage - as part of your hotel's story.