hotel social media
8 Ways to Drive Traffic to Your Hotel Website (Part 1)
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
Superstar Storyteller: Holiday Inn Chicago Mart Plaza River North
Learn how this Superstar Storyteller created and utilized an effective digital hotel marketing strategy to better reach travel shoppers.
Google+ DOs and DON’Ts for Hotel Marketers
Telling your hotel's story on Google+ is a great way to reach travel shoppers. Learn how to do it right with our Do's and Don'ts of Google+.
20 Ways to Build Your Social Media Community
Social Media platforms are booming, and as a result, hotel marketers are looking for interesting and compelling ways to engage consumers. In fact, one of the most popular questions we receive from hoteliers is what to post on social media channels.
Does Your Hotel Stand Out to Travelers During Their Shopping Journeys? [INFOGRAPHIC]
The internet is revolutionizing the travel shopping journey for consumers by offering them the ability to easily research, compare, and book hotels – and not to mention across different devices, their PCs, Smartphones and Tablets. Is your hotel’s online presence strong enough to stand out and catch their attention?
The Rise of Social Sharing Means a Rise in Hotel Marketing Opportunities
Over 27 million pieces of content are shared daily online. That’s a lot of sharing! The rise of content sharing via social media in recent years is something all hotel marketers should be paying close attention to. If handled correctly, social media and encouraging others to share your hotel’s story can be a very powerful way [...]
The Allure of Online Visual Merchandising
Eye for Travel had their annual North American conference last week, where I hosted a workshop on “the allure of online visual merchandising”.
Is it Best for Hotels to Outsource Social Media?
Social media is a major aspect in hotel marketing today, however maintaining a successful online presence can seem like a daunting task for busy hoteliers. We asked Daniel Edward Craig, Hotel Consultant, ‘is it best for hotels to outsource social media?’
New Beginnings for Hotel Marketing in 2012
Every January marks a new beginning, a time to set new goals and commitments in your personal or professional life. In the fast-paced marketing sector the New Year is the perfect time to re-evaluate marketing strategies.
New Out of VLabs… VBrochure Facebook App!
When we learned that a combination of imagery with customer reviews/comments is the ultimate and preferred shopping experience (through independent studies as well as our own), we knew we needed to find an easy way to embed your rich media in your social media channels.