Travel shoppers trust the opinions of other travelers over any other form of digital advertising. So if you’re not already using social proof on your website, it’s time to start! In this article, we show you how.
The travel industry boasts one of the most complex digital landscapes out there when it comes to consumer browsing and purchasing behavior. So how does your hotel stand out and win more bookings? Alan Young, Co-Founder of Puzzle Partner, shares his tips (and tools) to help.
These five superstar storytellers compel travel shoppers with their unique hotel story - find out how they do it (and how you can too) here.
Why You Should Stop Focusing on Selling Your Hotel’s Features (And Sell How They’ll Make Your Guests Feel)
Looking for a new way to target travel shoppers? Monica Rafter of Write On Marketing Communications gives great insight on how to sell the value of your hotel's features.
Hoteliers constantly tell us they don't have a story, or they don't know what their hotel story is. Digital marketing expert Monica Rafter explains how you can find your hotel story.
With 25% of people now booking hotel accommodations on their smartphones, and 27% on tablet devices (Google), mobile storytelling has never been more important!