Hotel
How TripAdvisor’s Algorithm Works & How to Rank Higher
TripAdvisor reviews are an important part of the travel shopping journey. So what can you do to ensure your property listing gets seen by more people? In this article we outline how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.
Top 10 Articles from 2016
With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
Emerging Trends: Does Your Hotel Need a Chatbot?
If you've ever asked Siri or Google Now a question, you've communicated with a type of chatbot. Chatbots give hotels the opportunity to improve the customer experience at every stage of the travel shopping journey. Major hotel chains and OTAs are jumping on this technology. Should you follow suit?
Becoming the Hotel Travelers Want to Book With
Today’s traveler is overwhelmed with options when searching for a hotel online, making it easy for the “right” hotel to go unnoticed. Ellis Connolly from TrustYou explains the role guest reviews, specifically meta-reviews, play in traveler booking decisions.
Top 5 mistakes hotels make in marketing & the path to fix them
Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Ed St. Onge from Flip.to outlines 5 common hotel marketing mistakes and how to fix them.
Driving Direct: How Hoteliers Can Identify and Target Travelers
Programmatic advertising is changing the PPC game. With programmatic, you target the individual traveler, not the website. Chris Blaine from Sojern explains how programmatic advertising can help hotels drive more relevant traffic to their website and increase direct bookings.
Marketing, Digitally Speaking
Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council's Fall 2016 Planning Conference.
Free Resources for the Hotel Marketer: The Best of our 2015 Webinars (Part 2)
We recap the best, most actionable advice from our 2015 webinar series for hotel marketers. Learn how to grow your bottom line with these great tips from our pros!
The Ultimate Guide to UGC: Part 1 of 2
Have you heard about this fast, quick, unique way of creating content for your property? Learn all about UGC here.
How Online Reviews Drive Bookings: Part 3 of 4
The experience you give your guests will impact their reviews – and positive reviews means a higher chance of the travel shopper choosing your property.