Hoteliers
14 Best Quotes from our Digital Marketing Summit for Hoteliers
If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We've rounded up 14 of the best quotes from the event. See what struck a chord with hotel marketers everywhere.
29 Tips and Tricks Every Hotel Marketer Needs to Know
As marketing evolves from traditional methods to digital and social media marketing, we’re busy developing strategies to help hotels navigate through these changes. We’ve created a list of tips and tricks across a variety of digital marketing topics to as a quick reference guide.
Avoid Discounting by Using Visuals to Create Value
This article, 5 Ways for Hotels to Increase Bookings Without Resorting to Flash Sales, raises a solid argument against the effectiveness of flash sales for hotels on sites like Groupon and Living Social. Research by TravelClick finds that almost 40% of hoteliers are disappointed with the results of their flash sale campaigns [...]
Brand Awareness in Visual Times
The days of ‘build a hotel brand and they will come’ are over. In recent years it has become increasingly difficult for hoteliers to convert shoppers to buyers.
What Travel Shoppers Want
People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced.
Developing an Effective Online Media Strategy
In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works.