“Social media is an opportunity to touch the traveler at every point of the travel sales cycle.” In this dynamic VTV Virtual Roundtable discussion, Your Guests are Social. Are You? moderated by John McAuliffe, President of VFM Leonardo, three experts discuss how to leverage social media to drive consumers to point of sale and [...]
A recent Greystripe study reveals interesting stats that confirm the need for hotels to have tablet-optimized websites. Travel shoppers are using tablets throughout all stages of travel and are more likely to book than smartphone users.