inspiration
Top 5 mistakes hotels make in marketing & the path to fix them
Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Ed St. Onge from Flip.to outlines 5 common hotel marketing mistakes and how to fix them.
Inspiring Travelers: A Recap From Our Digital Marketing Summit for Hoteliers
Missed our Digital Marketing Summit for Hoteliers? Here's a quick recap from Chris Blaine (Sojern) and Ed St. Onge (Flip.to) from our first presentation on Travel Inspiration. Learn why inspiring travelers at the start of their travel shopping journey can help increase direct bookings. Part 1 of our 4-part series.
OTAs: More Than They Appear To Be
OTAs are used for more than just booking travel. Travel Shoppers are looking for inspiration and destination planning on OTAs as well.
Social Media is Influencing the Decisions of Travel Shoppers
Over 50% of Facebook users say that their friend’s vacation photos inspire them to book a trip at the same place. Are your guests amplifying your hotel’s story on Facebook?