When searching for accommodations online, the traveler’s road to decision often involves research and comparison on a number of travel websites and electronic channels. Some travel shoppers prefer to use third-party sites over brand.com or the hotel’s own website to find out the true story of the hotel. In this episode, Jeff [...]
Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research talks about where and how hotels are finding success online amidst a hotel sea with fewer fish than before. Learn the importance of marketing your hotel and ensuring your message is cohesive and relevant to your target [...]
In this episode, featuring Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research, you will learn the top five things that are on the minds of hoteliers and what successful hoteliers are doing to drive revenue in the down economy.