John McAuliffe
Why Ranking on Page #1 in Google is Not the Goal of SEO (and Other Hocus Pocus Mistruths)
The SEO mistruths that hotel marketers need to know.
Understanding the Traveler’s Path to Purchase: Insights from the Hotel Association Canada Conference 2016
Learn how to consistently present your property's message and drive travel shoppers to book directly.
Vizlly FAQ: Why Does My Property Need a Vanity Website?
Whether you’re an independent hotel or branded hotel, B&B or vacation rental property, having your own vanity website is critical.
Vizlly FAQ: Are Vizlly Website Themes Responsive in Design?
This is the first in a blog series designed to personally answer the top Vizlly FAQ that you’ve asked us.
Say Hello to Vizlly, A New Multi-Channel Digital Marketing System
Vizlly marks a new era for Leonardo and the entire hospitality industry.
Anatomy Of A Visual-First Website Experience – Best Practices For Hotel Marketers
This blog, created by Opensmjle, extracted from the Leonardo eBook ‘Anatomy Of A Visual-First Website Experience’ by John McAuliffe, President Leonardo.
5 Must Haves for Maximizing Your Digital Marketing
Ensuring that you’re getting the most value from the digital marketing for your management company’s entire portfolio is a top priority. There are so many places to amplify your hotels’ stories.
I Hear Your Scrambled Eggs Are Amazing: And Other Stories Your Guests Are Telling Online
Can you hear that? Listen closely… That’s the sound of a guest telling your hotel’s story online. Everyday thousands of hotel reviews, photos, and conversations are posted on sites like TripAdvisor, Facebook, Twitter, Instagram, and hundreds of other social media sites, where guests share the story of their experience with the [...]
Say Hello to Leonardo: VFM Leonardo Rebrands
VFM Leonardo has a new name. It’s officially Leonardo Worldwide Corporation but we’re going by Leonardo.
HSMAI Chief Digital Officer Roundtable
In this rountable presentation, John McAuliffe, President of VFM Leonardo, discusses trends in the hospitality industry including 5 key insights that cannot be ignored.