Josiah Mackenzie
How Hotels Can Make the Most of Social Media
Stand out on social media with these tips from expert Josiah Mackenzie.
Not Your Average Hotel Video: Example of Visual Storytelling through Video
I recently came across the golden nugget of visual storytelling for hotels, brought to our attention by Josiah Mackenzie’s article titled Short Films for Storytelling: Why Oliphant Wants to Take Hotel Video to a New Level.
What is your top hotel marketing priority for 2013?
In preparation for the New Year we have created a special edition of our Hotel E-Marketing Minute where asked eight industry figures to answer the question, what should hotel marketers be focused on in 2013?
Is Social Media Worthwhile for Business Focused and Airport Hotels?
With corporate travelers always busy and on-the-go ‘is social media worthwhile for business focused and airport hotels?’
How Hotels Can Leverage Social Media Channels in a Measurable Way
Social media presents many opportunities for hotels to reach travelers and develop ongoing relationships.
What is the secret to successful content marketing?
Check out this new Hotel E-Marketing Minute with Josiah Mackenzie – Publisher of Hotel Marketing Strategies Blog. He answers the question “What is the secret to successful content marketing?”
The Art of Turning Your Guests into Content Producers
Guest Sourcing is the practice of sourcing content from customers in the hospitality industry and learn to use it to your advantage.
The Concierge Approach to Content Marketing
Marketers have seen the power of useful content to engage and develop relationships with future customers.
The Key to Staying relevant in the New Web
Learn why hotel marketers need to start thinking like publishers and focus on creating amazing content and distributing it as widely as possible.