Hotels can communicate value to travel shoppers so that they're not just comparing solely based on price.
Some hotel marketing predictions for 2015.
Connect with guests like this, and you'll help differentiate yourself from the competition.
In this VTV E-Marketing Minute, Laurence Bernstein explains how to impress travel shoppers.
Laurence Bernstein explains in this VTV E-Marketing Minute the number one thing hotels must do to differentiate themselves online from the competition.
In preparation for the New Year we have created a special edition of our Hotel E-Marketing Minute where asked eight industry figures to answer the question, what should hotel marketers be focused on in 2013?
With the size limitations of smartphones and tablets, we asked Laurence how can hotels inspire travelers on mobile screens?
Between the growing popularity of social media and mobile devices, many believe the hotel shopping journey has changed, but has it? We asked Laurence Bernstein, Managing Partner at Protean Strategies, for his opinion.
Understanding the travel shopping journey can help hoteliers’ better market themselves to consumers along the way. We asked expert Laurence Bernstein, Managing Partner of Protean Strategies, ‘what are the key stages in the customer odyssey?'
In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.