A Road Warrior is someone who travels upwards of seven times per year as part of their job. This type of traveler has much more specified needs than the regular leisure traveler. To them, time is money. They want what they want and they want it now.
Bleisure travel isn’t entirely new. It’s a behavior that’s been around for some time. The difference now is that technology (largely, the internet + mobile) has made mixing business and pleasure easier
Millennials, business travelers, leisure travelers and event planners are all searching for the right hotel property, but their requirements are very different.
Lately I’ve been reading a lot about how corporate travel shoppers are becoming increasingly similar to leisure travelers. I do agree that both groups are looking for engaging experiences online, but the attributes that drive purchase intent can vary greatly.