In an attempt to improve the browsing experience on mobile devices, Google will begin penalizing mobile websites with intrusive pop ups on January 10, 2017.
Programmatic advertising is changing the PPC game. With programmatic, you target the individual traveler, not the website. Chris Blaine from Sojern explains how programmatic advertising can help hotels drive more relevant traffic to their website and increase direct bookings.
Explore the pros and cons of building your own vs. licensing a website while learning helpful tips for how to decide which solution is best for your property.
The hospitality industry is a market where visuals and experience are everything – especially online. Guest blogger Alicia Whalen outlines 7 key steps to take before you start your website's next refresh.
The Grant Hall Hotel shines as this month’s Superstar Storyteller! They tell a consistent narrative across multiple platforms, including their website and social media platforms, which makes travel shoppers want to come visit.
Catch up with what you missed at our last webinar and learn how to identify your property's unique value proposition to shift market share and increase revenue.
Learn how to take your social media marketing to the next level as we dig deep into the topic with Daniel E. Craig, Founder of Reknown, and Morgan Kunse, Social Media Marketing & Community Manager at Joie de Vivre Hotels.
Avoid the pitfalls of multitasking and learn from Dimitri Gaucher as he explains the best methods to manage the digital marketing strategy for multiple properties.
Catch up on the most important content from October with our blog recap, including one of our most popular blogs about why there's nothing to fear about Google's latest expansion into hotel booking. Don't miss out!
It’s a battle to capture the attention of your potential guests and social media is the trenches. Listen to Dimitri Gaucher, Digital Field Marketing Manager at Starwood Hotels & Resorts, as he explains the role multimedia plays in standing out on social media.