If we had to sum up the first half of 2015 in one word, it would be “mobile.” A look at how the marketing trends we predicted for 2015 are coming alive.
2013’s Dallas Hotel Conference event featured panel discussions and presentations from knowledgeable hospitality thought leaders, including top industry executives.
Now, thanks to the advances of smartphone cameras, anyone, anywhere can take a picture and become the inspired artist behind the lens.
Social media really allows hotels to develop and convey their unique voice and personality. They also allow hotels to develop personal relationships with guests which is going to put them over the top compared to competitors.
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
Social media presents many opportunities for hotels to reach travelers and develop ongoing relationships.
Expert: Karen Plumb, Commercial Director at TripAdvisor Reviews are hugely influential for people making travel decisions; 86 per cent of travel consumers are influenced by reviews.
Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies.
People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced.
Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish