marketing
Hitting the Half-Way Mark: How Our 2015 Predictions Shape Up
If we had to sum up the first half of 2015 in one word, it would be “mobile.” A look at how the marketing trends we predicted for 2015 are coming alive.
Insights from the Dallas Hotel Conference
2013’s Dallas Hotel Conference event featured panel discussions and presentations from knowledgeable hospitality thought leaders, including top industry executives.
Paint a Visual Story For Your Hotel
Now, thanks to the advances of smartphone cameras, anyone, anywhere can take a picture and become the inspired artist behind the lens.
How do I make my branded hotels stand out from the crowd?
Social media really allows hotels to develop and convey their unique voice and personality. They also allow hotels to develop personal relationships with guests which is going to put them over the top compared to competitors.
What are three key characteristics of today’s consumer?
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
How Hotels Can Leverage Social Media Channels in a Measurable Way
Social media presents many opportunities for hotels to reach travelers and develop ongoing relationships.
Best Practices for Monitoring, Responding and Encouraging Reviews on TripAdvisor
Expert: Karen Plumb, Commercial Director at TripAdvisor Reviews are hugely influential for people making travel decisions; 86 per cent of travel consumers are influenced by reviews.
Travel Consumers are Changing, So Should Your Marketing Strategy
Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies.
What Travel Shoppers Want
People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced.
Increasing the Relevance of Your Hotel’s Content Using Personas
Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish