Learn how to make your branded hotel stand out! Brand recognition is one of the largest advantages of being a branded hotel. Although you have this advantage, you still need to develop a differentiating factor that makes your individual hotel stand out from the rest.
Learn how to stand out! When merchandising your hotel online, a generic “one-size-fits-all” story about your hotel may seem like the logical way to go. In theory, it would target all types of travelers and bring in the most bookings.
Facebook has become an effective channel to reach and engage consumers online with a compelling story about your hotel.
Given the way travelers shop for hotels online, you need to make it easy for them to explore your hotel through multi-media, connect with you on social media, and access your hotel seamlessly on their smartphone browsers. And they need to be able to do all of these things through all stages of travel.