merchandising
How do I make my branded hotels stand out from the crowd?
Social media really allows hotels to develop and convey their unique voice and personality. They also allow hotels to develop personal relationships with guests which is going to put them over the top compared to competitors.
What are three key characteristics of today’s consumer?
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
Best Practices for Monitoring, Responding and Encouraging Reviews on TripAdvisor
Expert: Karen Plumb, Commercial Director at TripAdvisor Reviews are hugely influential for people making travel decisions; 86 per cent of travel consumers are influenced by reviews.
Travel Consumers are Changing, So Should Your Marketing Strategy
Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies.
Increasing the Relevance of Your Hotel’s Content Using Personas
Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish