Millennials
The Millennial Obsession: Have We Gotten it All Wrong?
Are Millennials really that different? We debunk the myths in this blog.
What Millennials Really Want in a Hotel Loyalty Program
There is a massive gap with Millennial participation in hotel loyalty programs. A study by Software Advice helps shed some light on how to fill this void.
What You Need To Know About These 4 Demographics
What makes your property unique? What kind of traveler is most likely to book with your hotel? These are questions every hotelier must answer. Learn how to engage with different demographics and make your hotel standout.
How to Master Mobile and Millennials: Research from Google
Millennials, mobile and video: The triple threat that Google tackles in their latest study.
Targeting Part 1 of 4: How to Earn Loyalty with Millennials
Claiming Millennials are not brand loyal is a complete misnomer. These 7 reasons will make you rethink the way you target this lucrative demographic.
More Than Half of Millennials Use These Devices to Guide Their Travel Shopping Journey
This surprising statistic reveals how the majority of Millennials are accessing travel information.
2 Ways to Use Online Reviews to Tell Your Hotel’s Story
You can use your guests' online reviews to your advantage - as part of your hotel's story.
Superstar Storyteller: citizenM
From New York to Rotterdam, citizenM Hotels are putting their stylish mark on the global hospitality industry. They call themselves “a new kind of hotel” and for good reason.
The Technology-Obsessed Generation
You will never guess what Millennials would rather give up than their technology!
Best Practices: Attracting Millennial Travelers with Your Hotel’s Visual Story
Learn the five best practices for targeting Millennial travelers with visuals and some examples of hotels who are doing it right.