Targeting Millennial travelers is essential for all hotels. By 2030, there will be an expected 78 million Millennial travelers and they are predicted to outnumber baby boomers by about 18 million. Your hotel’s social media accounts should have a few key elements to help gain the attention of the Millennial traveler.
It’s time to talk targeting: learn how your hotel can use multi-media and visual storytelling to hook millennial travelers.
Digital natives, 20th century kids or millennials if you prefer, are the first generation to not know life before technology. Naturally, technology is heavily integrated into their everyday lives and is changing the expectations of traveling millennials. The travel industry as a whole needs to accommodate this demographic in [...]
This may not come as a surprise, but the new generation of business travelers are more technologically savvy, easier to reach and more social than other generations of travelers.