Mobile Optimization
Intrusive Pop-Ups To Be Punished by Google
In an attempt to improve the browsing experience on mobile devices, Google will begin penalizing mobile websites with intrusive pop ups on January 10, 2017.
Top 10 Articles from 2016
With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
Webinar Recap: The Science Behind a High-Performing Hotel Website
A high-performing hotel website is based on science, not guesswork. It leads travel shoppers down a logical path to the booking engine. In our recent webinar, we dissected the critical elements of successful hotel website – one that turns lookers into bookers. We've recapped the highlights here.
Major Changes From Google in 2016 That Impact Hotel Marketing
Google has made a lot of changes over the last year that have impacted hotel marketing. We take a closer look at some of them and how hotel marketers can navigate these changes to their advantage.
Google is Switching to a Mobile-First Index
Google will be switching to a mobile-first index. Yup, you read that right. They are essentially dividing the mobile and desktop indexes. This doesn’t mean desktop will disappear (yet) but it will only be updated second to mobile, the new primary index. Find out what this means for your website.
Why a Mobile Website is Essential: The Stats Every Hotelier Needs to See
Mobility is significantly changing the way people research and book travel. Furthermore, hotels with a mobile-friendly website will now move higher up in Google search results than hotels that don’t. So if you don’t have a mobile website yet, it’s most certainly impacting your bottom line. The stats no hotelier can ignore.
If I Knew Then What I Know Now: Lessons in Digital Marketing From a B&B Owner in Vermont
Anatoly Polyakov, Owner of Heart of the Village Inn, shares his experience building a mobile website for his property, and the benefits he has seen since doing so.
Webinar Recap: How to Build a Mobile Website That Converts
By the end of 2016, Skift predicts that over half (51.8%) of online travel bookings in the US will come from mobile devices. So if you don't have a mobile website for your hotel, then you're missing out serious revenue. Here's a quick recap from our latest webinar, "How to Build a Mobile Website That Converts." Watch it [...]
Drive Direct: Best Practices for a High-Performing Hotel Website
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
What OTA Commissions Are Costing You
OTA commissions are a thorn in every hoteliers side, but exactly how much are they costing you? See the numbers and our tips for how to drive more direct bookings.