Last Wednesday I hosted a webinar titled Business Travel 2.0: How to Better Market Your Hotel to Business Travelers. The webinar proved to be a great success with over 1500 registrants. We received a lot of great questions and feedback from our attendees.
Mobile travel bookings have accelerated significantly in the past two years. Now, with increasing consumer demands and evolving mobile technology, mobile strategies for hotels and hotel brands are transforming beyond booking enablement to delivering information that lets consumers research, experience and share.